Think

There are these 2 restaurants almost side by side in the same plaza. I don’t know how that happened, usually landlords of commercial real estate don’t allow that to happen for obvious reasons.

They both have the same theme, same food. Two different atmospheres though, one is a grungy dark bar type style and the other is a bright family friendly style.

One has no clear hours posted, and is usually out of food (the chef is usually at the bar). The other has hours and website clearly posted, menu clearly posted and (expensive) prices clearly posted.

Of course the second one, the family friendly one with great customer service is doing very well, they can barely keep up, and the business is expanding. The first one that never seems to have FOOD to sell…they aren’t doing so well.

There are plenty of customers on planet earth…what 7 billion? So please spend some time thinking about your business and what you can do to make it better. – Asif Zamir